It’s more vital than you might think to be able to provide relevant web design input. When you and your web firm are creating a site for the future, you must consider the importance of strong UX. According to a recent Stanford study, 75% of users agree to forming credibility judgments about a company based on its website’s UX design. According to another study, people acquire an impression of a website in less than two seconds.
Knowing the ins and outs of effective website design feedback is also crucial since it will help you build a strong relationship with your partner agency and move the project forward more smoothly and quickly.
Everyone has their own vision of what the ideal website should look like. Some people are enthralled by bells and whistles. Some people favor site design that is minimalist or dead simple. The options are limitless. The best designs, on the other hand, have a few things in common: they follow user-centered design principles and prioritize a positive user experience.
Web design is a collaborative effort. It necessitates thorough user research, shared knowledge, and client and web design agency buy-in. But getting there can be tough if the correct kind of site design input isn’t provided immediately away.
Here are seven site design feedback suggestions to get you started.
1. Feedback on web design should be useful.
It’s tempting to get carried away with the anticipation of seeing the web design take shape. After all, this is the most exciting phase of the process, aside from the launch: visualizing the endless possibilities for your product. Requests should bring value to the design and help it progress. “Make the logo bigger,” for example, may appear to be good web design criticism, but it may really detract from the design or divert attention away from a crucial call to action.
Despite being part of your branding, some fonts, colors, or patterns may not function well together on the web. Not everything can be displayed “above the fold.” The user can become confused and overwhelmed if there is too much clutter. The key to a strong user interface design is to ensure that each page focuses on only a few critical interactions. Remove everything that gets in the way of your message and prevents the user from performing what they want to do, such as irrelevant graphics or content, meaningless flourishes, and overly-decorative interactions.
2. Have faith in the site design feedback system.
Remember that when trying to solve a problem, you must use a variety of approaches in order to achieve the best outcomes. Design is a dialogue; some people take longer to reach an agreement than others. Keep an open mind and be aware that getting it properly may require multiple modifications. So don’t be disheartened. A smart digital firm can take your idea and convert it into something that is audience-focused, appealing to the eye, and offers demonstrable financial value.
If you are unsure about your web design approach, your web agency should be able to sit down with you and discuss new tactics or develop new ideas. It’s important to remember that your role is to guide rather than micromanage the process.
3. Put your audience first.
It’s vital to keep your target audience in mind as the process evolves. It’s all too easy to criticize a prototype based on your personal preferences. However, you must be able to put your emotions aside. Remember the shared vision you started with, the project’s goals, and have a fruitful discussion. Instead of reacting angrily to a design solution, keep your web design criticism inside the project’s limitations and keep moving forward.
4. Avoid using phrases and words that aren’t necessary.
Giving your website design agency unclear input is one of the worst things you can do. Nothing irritates me more than clients who say things like “jazz it up,” “make it pop,” or “it’s all wrong.” To anyone, these phrases might imply anything. You may believe that “jazz it up” implies “make it bigger and bolder.” “Jazz it up” might make me think of brighter colors. Might you see how these phrases can be difficult and confusing?
“I’d like to draw more attention to the hero area by making the title bigger and bolder,” for example.
Offer alternatives (or examples) to what you detest instead of “I just don’t like it.” When you thoroughly discuss your site design comments, you’ll frequently discover difficulties that you previously overlooked.
Make it as specific as possible so your agency doesn’t have to guess!
5. Be open and honest when giving input on web design.
There are no harsh feelings. Really. Being a designer entails receiving feedback. Let your agency know immediately away if something is missed or the design direction isn’t what you’re looking for. It becomes increasingly difficult to make modifications as they progress through the process. Early feedback is critical to maintaining a positive working relationship with your agency. Speak up if anything doesn’t feel right.
6. Make inquiries
Feedback should be a conversation rather than a list of modifications to be reviewed by your web design service. By asking intelligent questions, you may start a conversation with your agency. Allowing both parties to contribute will enable everyone to participate in the solution.
You may, for example, ask, “I’m used to seeing websites with the hamburger menu at the top right of the page.” “Did you have a particular motive for putting it on the left?”
Do not be hesitant to inquire. This gives your agency the chance to discuss the reasoning behind their design decisions.
7. Approval checklist for web design feedback
You’ve done it! You’ve completed the project and are ready to hand out the finished product. Before you approve the final website design, take a look at the following checklist.
Is your primary navigation containing the most crucial pages? What about the lesser-known ones – are they included as well? Determine what gets prioritized using business objectives and visitor metrics. Keep the main navigation simple but effective. In the footer, include your social network connections and extra flair.
Content that can be scanned
It’s difficult to control how people navigate your website, but you can present content in such a way that users can easily discover what they need. Make sure your website copy is written with the user in mind. Is it easy to discover information on the website? Don’t expect users to read the full page before taking action. Make any important points in the opening couple of paragraphs. To show what’s vital and attract the user’s attention, utilize keyword-rich headings and subheadings (preferably 2.5x larger than body type and in bold).
Fonts that are easy to read
It’s critical to present content in a readable and helpful way that encourages reading and participation. Is the designer’s choice of fonts readable throughout the site? Is the font size sufficient? Pages with a lot of text should be at least 16px wide, preferably 18-20px wide. Tip: On iOS, Safari zooms into the form when the text field or search inputs are less than 16px, even after the form has been submitted and the keyboard has been hidden.
A well-designed website is often your company’s most visible presence. A strong brand establishes credibility among a site’s numerous audiences. It has the ability to work on an emotional level and build loyalty. Is the design representative of who you are? Will it instill a sense of pride in your organization and keep your stakeholders’ attention?
The right amount of contrast
Good visual design and accessibility need the use of contrast and color. Users must be able to perceive material on the website, including those with visual difficulties. Is there enough contrast between your site’s background colors and the font colors you’ve chosen? This tool can be used to see.
The space around and between the elements of a layout is known as whitespace (or negative space). It creates a clear message by separating unrelated parts in a design. One of the most efficient ways to guide your readers from one thing to another is to employ well-proportioned whitespace. It gives the design a sense of balance and comfort. A design with too little whitespace feels claustrophobic and unorganized. Too much whitespace might draw attention to a lack of content or make a page appear empty. Balance is crucial, so keep that in mind while giving your web design comments to your agency.
Is there a logical relationship between the visual aspects in the design? Do the elements line up as they should? An extra level of polish is added to a design by painstakingly aligning copy and graphics.
Text can be justified, left, right, or center aligned. Use left-aligned text whenever possible. For headings, centered is OK, but it’s more difficult to read in paragraph style. Justified works well in print and newspapers, but it’s difficult to regulate on all screen sizes. It’s best to avoid it. Finally, right-aligned text should be utilized with caution or avoided entirely.
Calls to action that are strategically placed (CTAs)
Any gadget meant to elicit an immediate response or encourage an immediate sale is referred to as a CTA. Is the final version of the CTAs clear? Are they displayed in a visible and appropriate location? Are the labels intended to motivate people to take action? Do you see any main calls-to-action that include the words ‘Submit’ or ‘Learn More’ rather than anything more action-oriented (e.g. ‘Schedule a Demo’)?
Final Thoughts on Web Design
Giving constructive web design criticism not only saves time, but it also speeds up the design process. Don’t be hesitant to ask your agency questions or express any issues you may have. After all, it’s their duty to come up with original and inventive ideas for your project. However, keep in mind that feedback is a two-way street. The best results will come from a team effort.