The hardest part about creating a website is selecting the right designer. It can be difficult to choose the right design company when there are so many.
This is not something you should take lightly. Your website will be your online business face. Your website will be the first point for many potential customers. It will determine whether people do business with your company.
It is crucial to find a design agency that can help you reach your target audience and achieve your business goals. How do you choose the right design company? These are 12 things you should look at when choosing your web designer:
They listen to your ideas
You are an expert in your field. You know exactly what you are selling and how to best present it to potential customers. You know your business better than anyone. You shouldn’t work with a web designer who won’t listen if you have ideas. Your designer should be able to put your ideas into practice, not just create their own project.
They have their own ideas
Your web designer should listen to your needs, but you don’t want to be a yes-man. Your business may be well-known, but your website must be designed by someone who is an expert in design. You won’t get your money’s worth if a web agency doesn’t do more than nod their heads, and produces a exact copy of what you have said. Your website design and development should be able bring new ideas to the table.
They have a Marketing Department
Without a marketing team, a web design agency is nothing more than a Ferrari without an engine. It may look amazing, but it won’t get anywhere. It’s not enough to have a visually appealing website. It is important to have something that works. You can trust that the final product will not be a mere paperweight if there are designers, developers, marketers and other members of the web agency.
They Design with CMS in Mind
A content management system is essential for your website. You’ll need it every day to request updates for your website. Web design agencies that are worth their salt should be familiar with the most popular content management systems (WordPress Drupal Magento). Your designer may recommend a static HTML website. You will need a time machine to get you back to the decade.
They are experts in responsive design
Responsive design does not mean that it is a trend. It is simply the best method to design a website. Google agrees. A web design agency that doesn’t know responsive design, or who suggests that a separate mobile site is better, is probably not the right choice for you. Although there are certain cases in which a separate mobile website might be beneficial, the majority of websites use responsive design. Mobile and tablet usage continues to increase, so it is important to ensure that your business is optimized on every device. You can achieve this with the right designer.
They have a portfolio of live websites
How can you tell if a web designer is an expert? Take a look at their work. Don’t believe screenshots of your home pages. It’s important to actually see their websites in action. You should take the time to go through their portfolio and visit the websites they have designed. If they don’t have anything that you like, it’s unlikely that they will be a good match.
They live longer
Although the web is constantly changing, you shouldn’t trust a web design company that won’t be around for a year. There are many new web design companies popping up every year, and just as many closing down. The longevity of a web agency is a true indicator of their ability. A company that has been around for a while is a good sign. And one that intends to stay around. A design company’s experience is a measure of how much they have had to adapt and change with the new trends on the internet. They’ll likely be available next year to support your website.
Their designers are experts in conversion
Designers need to be more than just able to create beautiful things. A team of web designers is essential to a good web design agency. They know what makes websites work. This means that they are familiar with proper layout, navigation, calls to action, and other important aspects of web design. An “if-it-looks-good-they’ll-convert” philosophy doesn’t cut it these days. When creating your website, your designer must use data and proven methods.
They have experience in more than one industry
It might seem like it would be great for your web design company to only work with one industry. If they create websites for cat leashes only, they must be very familiar with cat leashes. It might be true, but you will likely end up with a cookie-cutter website which is indistinguishable to the other seventy five cat leash websites this year. It is easier to design a website for a broad range of industries than a web design company that works with only one industry. Your website must be different from the rest.
They have worked at both the local and national levels.
You need a web agency that is familiar with both local and national brands. Your new website will not be a success if your web designer only has experience with local businesses. Your website’s ability to reach your business goals will depend on how well your designer knows your audience. A designer must be able to think big and small.
They keep up with the latest design trends
A website that looks outdated or unpopular is not what you want. Web designers must keep up to date with current design trends and technology. Modern websites are more trustworthy and customers will trust them more. Design companies that are well-respected incorporate the latest trends in web design. Web designers need to be proficient in flat design, responsive, parallax scrolling, responsive, and many other styles and elements. However, they don’t have to be a fan of all the latest trends. It is important to strike a balance between the latest and established trends. Websites must do more than look good.
They are not dirt cheap
Your website is an essential part of your business. You cannot afford to make a mistake here. If a web designer tells you that they will build a website for $2000 they are really referring to the fact that they will drag and drop your logo and text into a $99 WordPress theme that over 12,000 websites already use. You must be prepared to invest in a website that will work for you and your business. A great website will bring you a high return. Bad websites can lead to stagnant businesses.